Our Vision

We provide a practical approach with brands and people to ensure they become a mature CX destination that transforms its organisational decision making to become customer and employee centric.

The CX Group will assist you with staying future fit by embracing the human and digital disruption. Our ability to cut through the noise and quickly identify your opportunities and consequences of inaction in a highly competitive and demanding market will keep you relevant.

We will help you build and implement your customer experience strategy and ensure that the operational, service, sales, HR and marketing functions are aligned to the common CX vision.

A little bit about us

  • Lead by Yugeshree Frylinck, who has 20 years of experience, within the Customer Experience world across the Retail, Telecoms, Media, Entertainment, IT and Financial Services Industries.
  • Yugesh has played many senior roles in corporate from Group Customer Experience Executive to Chief Experience Officer.
  • We have designed offerings that are suitable across the African landscape
  • We provide affordable, innovative, customized services and products for your business. Consider us a lifetime partner that that is available “on demand“
  • We will help upskill and coach your team to be CX Champions in line with global standards.
  • We connect with customer experience developments, network and contribute to the thought leadership forums across the CX landscape.
  • We provide affordable, innovative, customized services and products for your business.
  • Consider us a lifetime partner that is an extension of your team that is available “on demand“
  • Using evidence-based approaches of data collection, mystery shopping, market research, customer journey mapping and the user experience analysis underpinned by employee excellence.
  • Our team is dynamic in that we bring the leading experts to the table. We have associate partners that support us so that you bring you a complete 360 Customer Experience Offering.
  • Our solutions range from Strategy Design to Implementation at the front-line.
  • Understand the South African consumer across the industry landscape.
  • Upskill your team through the process of working with us.
  • Customised approach, where we start with a health check audits that leads to 4 different roadmaps dependant on your current internal barriers
  • Customised training programs for all levels of staff.
  • B2B, B2C, B2B2C – industries and business models
  • Technology that supports CX in the workplace.
  • Innovation at your door step: Augmented Reality, Virtual Reality and Extended/ Mixed Reality developers

Our Credentials